Non-UPF Certification Fee Structure
We’re committed to keeping Non-UPF Certification affordable and accessible to brands leading the way in real food transparency. By certifying with us, your product is meeting growing consumer demand for access to healthier, more informed choices.
Application & Annual Certification Fees
Please read the descriptions carefully before selecting your application path:
Select Whole Foods Non-UPF Application
Fees:
$50 per application
See discounted tiered pricing below for annual certification
If approved, the application fee applies to your first annual certification fee.
Select this application if your product(s) is:
100% fresh produce with no added ingredients
Example: bagged lettuce or fruitSingle-ingredient, uncooked legumes or grains in whole form, and raw nuts and seeds
Example: dry black beans, dry uncooked quinoa, raw cashews
General Food Non-UPF Application
Fees:
$75 application (per food)
$100 annual certification per food item
If approved, the application fee applies to your first annual certification fee.
Select this application if your product does not meet the SELECT WHOLE FOODS APPLICATION criteria.
Comparison of Fees
| Application Type | Application Fee | Annual Certification Fee | Notes/What's Included |
|---|---|---|---|
| Select Whole Foods | $50 (non-refundable) | Sliding Scale -see below |
Single-ingredient, uncooked legumes or grains in whole form, and raw nuts and seeds |
| General Food | $75 (non-refundable) | $100 per product | Foods with ingredient lists, processing, etc. |
If approved, the application fee applies to your first annual certification fee.
Discounted Tiered Pricing for Select Whole Foods Applications
For fresh produce or single-ingredient uncooked grains in whole form, and legumes:
1–10 products: $75 total
11–20 products: $150 total
21–40 products: $200 total
41–60 products: $275 total
61–80 products: $350 total
81–100 products: $425 total
101+ products: $500 flat fee
What You Get When You Certify with Us
The Non-UPF Program is the first and only trademarked certification dedicated exclusively to identifying and verifying non-ultra-processed foods—trademarked in June 2024. Grounded in science and guided by the Nova classification system, we offer both credibility and leadership in the effort to reduce ultra-processed foods in the marketplace.
When you certify with the Non-UPF Program, your brand gains access to exclusive benefits:
A featured listing on our official website
Promotion during upcoming educational webinars
Early visibility across our newly launched social media platforms
A video interview spotlight as a certified Non-UPF food brand
Additional Sponsored Opportunities
Certified brands may also be invited to participate in exclusive sponsored initiatives, including:
In-store pilot programs
Research collaborations and grant-funded projects
Featured video content with our culinary experts
These opportunities amplify your brand’s impact while supporting a healthier food future and helping consumers make more informed choices.