Non-UPF Certification Fee Structure

We’re committed to keeping Non-UPF Certification affordable and accessible to brands leading the way in real food transparency. By certifying with us, your product is meeting growing consumer demand for access to healthier, more informed choices.

Please read the descriptions carefully before selecting your application path:

Annual Certification Fee (Per Product)

Minimal Application

See tiered pricing below

General Application

$100 per certified Non-UPF food item

For fresh produce or single-ingredient uncooked grains in whole form, and legumes:

  • 1–10 products: $75 total

  • 11–20 products: $150 total

  • 21–40 products: $200 total

  • 41–60 products: $275 total

  • 61–80 products: $350 total

  • 81–100 products: $425 total

  • 101+ products: $500 flat fee

Discounted Tiered Pricing for Select Whole Foods Applications

What You Get When You Certify with Us

The Non-UPF Program is the first and only trademarked certification dedicated exclusively to identifying and verifying non-ultra-processed foods—trademarked in June 2024. Grounded in science and guided by the Nova classification system, we offer both credibility and leadership in the effort to reduce ultra-processed foods in the marketplace.

When you certify with the Non-UPF Program, your brand gains access to exclusive benefits:

  • A featured listing on our official website

  • Promotion during upcoming educational webinars

  • Early visibility across our newly launched social media platforms

  • A video interview spotlight as a certified Non-UPF food brand

Additional Sponsored Opportunities

Certified brands may also be invited to participate in exclusive sponsored initiatives, including:

  • In-store pilot programs

  • Research collaborations and grant-funded projects

  • Featured video content with our culinary experts

 These opportunities amplify your brand’s impact while supporting a healthier food future and helping consumers make more informed choices.